Car Insurance Leads

Conventional marketing of insurance products and services through referrals, direct marketing, and conventional advertising still promulgated by dinosaurs in training by insurance companies. New progressive method of marketing insurance agencies and brokerages is internet insurance leads.

Starting slowly a decade ago, it’s snowballed into a main stream source of new business transforming small mom and pop agencies into super producers with multi-state sale operations and multimillion dollars premiums and revenues.

As consumers getting more adept to use of internet to shop or research products and services, while saving money and time in the convenience of their homes or offices, internet insurance leads become more and more prominent source of new business.

As new comers to insurance business or those switching from traditional marketing methods venture into buying insurance leads, they must adapt new techniques and learn selling insurance over the phone, versus old belly to belly, eye to eye local selling, because this can make or break their business.

It’s important to understand that selling insurance off of internet leads is a numbers game. Instead of focusing on lower cost of leads, focus on closing ratio. If you buy 10 leads at $10 per lead and spending $100 and make 2 sales with average $250 dollars in commission, annualized, or upfront, you are making 500% profit. If you hire more agents and buy more insurance leads, your profit will multiply by number of agents.

The key in high closing ratio, aside from good selection of products, salesmanship and professionalism, is follow-up. Remember most internet shoppers are researching their options at first, so don’t give-up if don’t answer or buy right away. You may close most of them in a week, two, or even months later, so be patient and follow-up, follow and follow up.